Price discrimination through online couponing: Impact on likelihood of purchase and profitability
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چکیده
منابع مشابه
Price discrimination through online couponing: Impact on likelihood of purchase and profitability
Oliver and Shor (2003) provide data suggesting that Web sites prompting customers to enter a “promotion code,” a digital version of the coupon, may unwittingly be losing customers who otherwise would be willing to purchase. They suggest that the act of requesting such a code hints at the existence of price promotions that may be unavailable to the current shopper, potentially diminishing one’s ...
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ژورنال
عنوان ژورنال: Journal of Economic Psychology
سال: 2006
ISSN: 0167-4870
DOI: 10.1016/j.joep.2005.09.001